Project Duration
01/05/2022- 01/05/2024
Project Reference No:
2021-2-AT01-KA220-YOU-000050104
European Initiative
Erasmus+
Description
Encouraging young people to make responsible and sustainable choices in the fashion industry
The challenge
Young people are not sufficiently informed about the speed of fashion and its negative impact on the environment, while educators lack tools for sustainable practices. |
The solution we designed
BRAND creates an educational "world" around sustainable fashion, emphasizing knowledge, inspiration, and action. It combines digital tools and authentic content to support educators and young people in a more eco-friendly everyday life.
Results & Impact
- Eco-Fashion Toolkit: a tool to enhance understanding of sustainability in fashion.
- E-Book : an online handbook presenting stories of sustainable initiatives to inspire.
- e-NFLUENCERS guide: provides guidance to young people on how to become ambassadors for digital change.
- FashionAble app: promotes recycling and responsible consumption.
The Partnership
Partners
0
Countries
0
SUDWIND- coordinator
KAINOTOMIA & SIA EE
CROSSING BORDERS
CWEP
DANUBE 1245
MECB LTD
What participants said
"
By participating in BRAND, I learned to think before I buy and to choose with knowledge and style.
Despoina, 24, Kolonos
"
The Toolkit and its application showed me that fashion can respect the environment – very useful and friendly tools.
Eleni, 24, Rhodes
"
As a youth educator, e-NFLUENCERS helped me cultivate a responsible attitude toward fashion among all my students.
Teo, youth educator, Athens
PROJECT TAGS
Green Transformation
Digital Transformation
Sustainable Fashion
Youth Education
Recycling in Fashion
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
DISCOVER THE SUSTAINABLE SIDE OF FASHION - CHANGE THE FUTURE TODAY
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
